Overview
Cîroc
I pitched and led Cîroc’s initiative to align their premium products with culturally relevant moments by using ad technology to activate real-time targeted ads. This strategy significantly boosted audience engagement during key events, such as experiential activations, lifestyle programs, media mentions and influencer posts.
The Objectives
Client Solutions Director
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Leverage real-time AdTech to capitalise on lifestyle moments that drive audiences to engage online via search and social platforms.
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Encourage engagement from audiences that are driven online by lifestyle programs, influencers, and press mentions.
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Through digital advertising, position Cîroc as the premium vodka of choice for target audiences during these culturally relevant moments.
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Align
The Solution
The campaign harnessed 7M’s real-time moment marketing technology to deliver contextually relevant ads across social media and paid search. l strategically targeting key moments:​
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1. Televised Lifestyle Programs
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Automating the activation of Paid Search and Social ads in real-time during popular shows like Love Island, capitalising on second-screen behaviour to boost audience engagement.
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These ads positioned Cîroc as the go-to drink for celebration, style, and indulgence, seamlessly integrating into viewers’ online experiences and driving online engagement.
2. Influencer & Publications Mentions
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7M automated Cîroc’s Social ads in real-time, responding to mentions from lifestyle influencers like Little Mix and Jeremy Scott, and features in media that mention Moschino or Cîroc. This strategy kept Cîroc in the conversation, amplifying visibility and engagement when target audiences were most active.
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3. Cîroc Events
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Aligned the activation of social campaigns with Cîroc & Moschino experiential activations including product launches, parties and POS activations.
The Results
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Massive reach and engagement driven by ads during cultural moments like Love Island.
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Real-time activations in response to influencer mentions, leading to heightened social engagement and product demand.
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Seamless integration of Cîroc into lifestyle discussions, reinforcing its image as a luxury brand.
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Enhanced visibility through a multi-channel approach, maximizing impact across experiential, TV, social media, and press moments.
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For further information
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