Overview
eBay
The goal was to drive long-term account growth, with increased eBay media investment, and establish valuable relationships with Strategy and Planning teams. The outcome included a significant YoY investment increase and the start of quarterly innovation sessions with key stakeholders.
The Objectives
Group Strategy Director
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Drive long-term account growth by securing incremental media investment from eBay.
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Across PHD Global and eBay, build relationships with leads across the Strategy and Planning teams and provide added value:
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Leverage 1st and 3rd party data from previous campaigns, alongside 1st party audience insights, to inform PHD Global's 2023/24 Media plans for eBay.
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Introduce beta and innovative AdTech solutions that answer eBay's immediate and future advertising challenges and objectives.
The Solution
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Developed a Client Growth Plan to coordinate all facets of the accounts development and keep the Senior Leadership Team abreast of the growth strategy and progress.
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Established connections with EssenceMediacom's Strategy and Planning team leaders through Strategy, Insights, and Innovation workshops, gaining deeper insights into eBay's challenges and media strategies.
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Teamed up with our Creative Studio and Insights division to generate data-driven media campaign recommendations.
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Worked closely with Captify's Product team to deliver a range of product solutions addressing critical eBay requirements, particularly focusing on audience insights and 1st party data amplification.
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Presented creative, CTV, Video, Display, and ITV Love Island partnership solutions to support eBay's 2023/24 objectives.
The Results
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Secured confirmation of an undisclosed % increase in YoY investment with Captify for H2, 2023.
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Laid the foundation for quarterly innovation sessions with both EssenceMediacom and eBay, with promise to set the stage for visionary collaborations ahead.
For further information
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