Overview
VF Corporation
My role was to support client retention, establish key agency-side relationships, and expand the account's scope by winning additional brands from VF Corporation's portfolio. The results included winning Timberland as a new brand within six months and driving incremental revenue.
The Objectives
Group Strategy Director
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Bring added value to support my Sales and Client Services team with account retention.
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Scale the account by winning additional brands from the VF Corporation portfolio.
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Foster relationships with PHD Global and the VF Corporation leadership team to unlock long-term media plans.
The Solution
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Built relationships with Planning, Strategy, E-commerce, and Business leaders, amplifying our grasp of PHD Global's and The North Face account's audience insights and media needs.
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Empowered by our Client Services team, we rekindled PCAs, QBRs, and Innovation sessions, unveiling the secrets to The North Face's and Timberland's long-term media plans by offering invaluable audience insights to support PHD Global's media strategies.
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Unveiled a groundbreaking 1st party data amplification product and innovative creative formats, which catered to The North Face's media demands. Perceived as added value, this paved the path for an introduction to the prestigious Timberland account.
The Results
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Within six months of joining the account, secured a new brand (Timberland) and nurtured the account to achieve incremental revenue growth.
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Secured campaigns across both Timberland and The North Face for the following quarters.
For further information
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